WHAT’S IN THE BOOK?

Launch

Entrepreneurship

As an entrepreneur, no one will be there to make sure you put in the work and stick to your deadlines. Focus on your dream, your vision, and mission of the brand. Don’t let anyone or anything get in your way.

Administration

Business name, domain name, trademark, bank account, bookkeeping, etc. There are a few things to set up when you launch your business, and you need to stay on top of the administration.

Idea & Customer Need

That exciting idea usually starts with: Why doesn’t this exist? I wish I had this type of garment. I need to have … Try to solve common problems and figure out the customer need. Without a need, no one will buy your product.

Market Scan

The products you’re thinking about are styles you would wish to wear, but will someone else want your stuff too? Is there a need for you clothing? Is there a gap in the market?

Business Plan

Before even starting you brand you need to know where you are going and what your plan is. The process is as important as the outcome because once you’re done, it will be obvious what your strengths and weaknesses are.

Branding

Branding is the process of building a product image based on associations, feelings, lifestyle, and identity that is projected by a label.

Money

Selling your line will make a profit that you can use to continue working on the next collection. But you will most certainly come to a point where the sales revenue isn’t enough to finance the growth of your company. You will need to look at ways of financing your business and cover the costs until you make enough revenue to pay it back.

Team

There are many roles that need to be filled in your business. As a small apparel brand you can and probably will take on several of them. But ask yourself which roles you actually can fill and which ones you need to outsource.

Product Development

Define The Collection

What do you want your brand and your products to stand for? What is your point of view, your identity, and how does that differentiate from the other designers? When you have that clear, make sure you implement it in every design you do.

The Design

The styles should fit in with the vision and identity of your brand. You will have to give the customer the connection between the brand image and the product. They need to correspond.

Sourcing

How do you find material and manufacturers? The material need to tell the same story as the concept and the design. They go hand in hand.

Pattern & Prototype

It doesn’t matter how great your design is if the pattern is horribly cut. One thing is to have design lines drawn on a piece of paper, and another is to actually be able to pattern the style. You will have to make a number of prototypes for each style before you can start production.

Pricing

How do you price your products? How much does it cost to make a garment? We take a look at different strategies and examples.

Production

At the end of your product development cycle it is finally time to sew and make all the garments in larger quantities.

Marketing & Sales

Sales

Selling goes hand in hand with marketing,
and it should be integrated in everything you do. We take a look at the most common ways of selling your product.

Order

Receive sales order and place production orders. When are the yearly sales periods?

Shipping

First you need to transport the garments from the manufacturer to e.g. your office or warehouse and then to your customers.

Marketing

Marketing should be embedded in the whole company, in everybody that works there, and in everything you do. Everything a company does is marketing.

Customer Care

Pay attention to your customers before, during, and after they purchase from you. Your customers are the best influencers.