Strategy & Coaching

With over a combined 40 years of education and work experience from the apparel industry and an international business environment, we advise and help nurture apparel businesses that want to grow their brands and increase their revenue.

Ana Kristiansson

BFA in Fashion Design from Parsons School of Design in New York & Paris.
20+ years experience from the apparel industry.
Designed and product developed award winning products for international outdoor brands.
Launched and run 2 own brands.

Klas Kristiansson

MSc in Digital Communication from the Royal Institute of Technology Stockholm & ENST Paris.
20+ years experience from working with sales, marketing, e-commerce, project management, and business development.
Launched and run 2 own brands.

Ana + Klas

Our mission is to help entrepreneurs build profitable and purposeful apparel brands to positively impact heir own and their customers lives.
We are the founders of the online educational platform Apparel Entrepreneurship.
We host the Apparel Entrepreneurship Podcast.
We are authors of the book Apparel Entrepreneurship How To Successfully Start & Run A Clothing Brand.
We are running a technical apparel design agency since 12 years
We are apparel brand strategy consultants – design, brand, sustainability and innovation
We are the founders of Desinder.com, the online connecting platform for brands and freelance designers worldwide.

Contact Our Fashion Business & Design Consulting Firm: KrissCo

Or inquire about a customized set-up with Ana & Klas. Please complete this brief form.

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"You don't know what you don't know…. I thought I knew just about all there is to know about the apparel industry as I have read numerous books, contracted with several industry gurus, and attended my fair share of trade shows. However, after working with Ana and Klas, I was able to pinpoint some areas that needed my immediate attention, which catapulted me closer to my goals. (A customized road map that helped me outline my path is just what I needed!) They are a perfect combination of internet & digital marketing savvy and a comprehensive apparel architecture. Also, Ana's positive "can do" energy is contagious and a cocktail of motivating adrenaline! I can't wait to work with this duo again very soon!"

Karen Escobedo